Tik Tok Competition:
- Fans post their own performance to the song "Locked"
- 15 or so second clip
- 1st place winner gets to join band on stage
- 2nd and 3rd get signed copy of digipak
...
Link to promo package
- Get the digipak as a prize
- To film the performance, need to watch video
- Merch voucher (website)
Existing Examples
- TBC
Theories
TBC
- Tim O'reilly
- Gauntlet
- Gilmore
Timeline
Publish competition: 4th Feb
Post Entries: 8th Feb
Winner (response video/ social media updates): 8th Feb
You've worked through the basic idea, including a rough version of the announcement vid (note on script, should be hi, its ... from Welshly [not hi its Welshly])], which as discussed should work well. The Tik Tok format offers some boosting of younger, secondary audience appeal - that needs to be discussed in the post (heading WHY TIK TOK), with faked entries very manageable under this format.
ReplyDeleteIts crucial that there's a consistent link between research + ideas (applying research), so I need to see actual examples, particularly from indie acts. That links in with the social media posting too - eg D Mode did a 'fan takeover' of their FB throughout their last tour (as I've blogged on).
As a general point, you need to do more to reference and integrate theories that you'll need for the exam, simple web 2.0 theory in this case - see the MANGeR pack section on Media Lang!!!