PODCAST 10: Evaluation Questions

Podcast:
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Script:
Will make a power point/ prezi for each eval q to fill in the gaps
Link in theory to each of the Q's as well

Eval Q4: question on uses of technology

started with q4 as we feel it can be updated as we finalise the digipak and rough cut

• Whats in my bag video
• Description on how luts work
• Brief description of how equipment works
• Sony A58 review 
• Description on how we used social media and other softwares
• Going to add a power point and each do an individual whats in my bag video 
• Add a quick review on final cut or premiere pro

Eval Q3b: question on distribution

• Made a who wants to be a millionaire quiz show style with questions relating to distribution and other aspects
• Make a video explaining convergence with smartphone, desktop, newspaper, camera etc.

This is what has been done so far, what we also need to do is

Eval Q1a +b which is conventions and representations
for q1a:

• Influences video on digipak and website, in a top ten countdown style video
• also conventions that have ben challenged (leaving out male gaze) 
• Strange quirky green guy is more dance/pop than indie style  
• The alt vids is a way to challenge conventions 
• Have an interview with auteur, MTV interview. (maybe mtv cribs but combine it with interview) 

for q1b:

• How Indie is a subculture, hebdige, style and mood
• walk around with hebdige start with mods and rockers and in th end go to welshly arms and how is there even geographical sub culture with web 2.0 etc
• Why we chose to represent each character and band member the way we chose to

Eval q2: question on branding

• tour of the website
• Add a deezer, spotify, apple music icon to listen page
• with greenscreen and person showing around
• showing digipak as a design company and why we chose it to be this way
• put on screenshots and cut away from presenter etc. 
• Brand deal as an advert with the green toys in video 
• Star in a reasonably priced car chat show about branding 
• Video showing similarities between music video, digipak, social media and website
• evidence link between social media, website and digipak, how it has been promoted

Eval q3a: question about audience engagement

• tik tok competition results
• Unpacking of digipak from a fan
• radioshow interview
• List all audience feedback and how we did it

PODCAST 9: Rough Cut Updates

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• We have a full performance cut
• Full rough cut is based on this with a few changes
• Still need to make more changes 
• Competition
• audience responses still need to be filmed

Rough Cut things to improve:

1.  Some slo-mo!
2.  Would've been better to have girl's hair tied back to show emoting
3.  Lot of shakey shots; lot of out of focus - target oof especially with layering
4.  Is there scope for BRIEF diegetic intro and/or intro?
5.  Lot of takes need brief trimming to reduce elements that diminish verisimilitude
6.  Every 'drop' needs careful consideration
7.  Fair bit of vocals not quite synced
8.  SS' perf + costume is a strength
9.  Play around with possible colouring/FX to make narrative distinctive too.
10.  Good eg of where you might layer: 017 has lot of open space, so maybe some of that graveyard scene
11.  023 good eg of framing that works well for non-greenscreened layer
12.  032 good eg of take needing slight trimming (from end)
13.  the 3 'coverage' takes around 042, last works well, prev 2 are random, and don't (think about  hand scraping over wall mural / grafittied wall etc
14.  stairs/bedroom - see my comments on prev cut; same issues
15.  this includes ONE jump cut; usually makes more sense to have 2/3 in one sequence
16.  058 an eg of not really paying full attention to the drop
17.  always be clear why you're using a take; 114 is just too random
18.  118 a big audio spike (duplicating audio layer?)
19.  122 watch out for takes that are too short; this also needs shot variety, eg CU of the eating
20.  125 look for opportunities to illustrate (Goodwin) lyrics, eg intoxicate me

• Re-shoots:
• Performance
• Burnt down building 
• Solo performance 
• Need more variety, especially at the end were car park is too much 
• Some lyrics bit out of sync, need to be reshot 
• Narrative
• Add in lead singer at the end
• changes of costume
• change argument scene with more close ups and slow mo slaps
• change whole funeral scene adding in lead singer

PODCAST 8: Reflecting on journey so far

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Podcast
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Video
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• Industry Research
• What is indie + how does it work
• independant distribution 
• Not part of Big 3
• Beggars Group - Indie Conglomerate 
• Super Indie
• Distributed through big 3
• Digitisation
• Spotify, apple music, youtube 
• Disruption
• Digitisation making a large change to industry ways of practice
• Distribution
• First time in 2018 overall revenue started rising again since 1999
• Youtube
• Low ad revenue
• 2.4m streams for minimum wage in US
• Spotify
• Welshly arms
• 47 million streams
• $178,600
• Drake 
• 10 billion
• $38m 

• Audience Research
• Mood-board
• Sample scenes
• Developed Genre research
• Influences
• Triptycon - facepaint
• Welshly arms photos - costumes
• Pixies - Female Bassist
• 
  
• Website
• Social Media
• Web 2.0 - Tim O'Reilly
• David Gauntlet
• Convergence - audience + produced meet - "we media" 
• Dan Gilmor - Former Audience, passive to active
• DigiPak
• Sample cover
• Sample Scene
• Audience Feedback
• Competition
• TikTok
• Social media announcements
• Shoots
• Shoot Planning
• 2 performance shoots
• 1 narrative cancelled
• Cast change (Narrative)
• Cast change (Performance)
• Moodboards
• Location scouting
• Acting improvements
• Improved direction
• Mise - en - scene
• Shoot Planning: Performance 20th January (costume post)
• Researching through welshly arms photos
• Applied to lead singer
• Black Suit
• Influenced through other artists - simulacrum - baudrillard
• Issues on shoots:
• Weather
• Cold
• Cut shoot short
• Photos for digipak were rushed
• Enthusiasm from a member of cast
• Lighting in car park
• Low lit - camera's adjusted to lighting different 
• VFX experimentation
• LUTS + color correction 
• Editing
• Sample scenes
• Performance cuts

PODCAST 7 - Improvements to do:

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PODCAST 6: Narrative Shoot Reflection

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PODCAST 5: Narrative shoot reflection

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Shooting this weekend – Sunday 9th:
· Baking
· Cuddling
· Bedroom
· Eating
· Coverage

How we have planned for it:
· Call sheets
· Shot lists
· Story boards
Props we need:
· Ingredients for baking:
o Egg
o Milk
o Sugar
o Etc.

· Costumes
o 2 sets of costumes

PODCAST 4: Ideas + Research

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Additional Points we didn't mention:

• Created a playlist of indie music videos for analysis
• Binary opposite lesbians:
• Butch
• "Lip-stick" 

In this podcast we talk about:

• Genre research still in progress
• Iconic acts/indie archetypes
• Joy Division
• Sisters of Mercy
• Pixies 
• Depeche Mode
• Oasis
• from this we got ideas for:
• costume
• attitude
• aesthetic of video (colour correction, B+W, low key lighting, handheld 
• Idea update: sims perhaps not feasible - if not use new FCPX cartoon effect
• Production schedule update
• New shoot
• update on clothing
• prop lists

PODCAST 3: Pitch, Conventions and upcoming practice shoot

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·      Completed general convention research

o   Influences such as:

§  Importance of costume and styles

§  Theme of heartbreak

§  The dark tone in indie music videos

·      Decided our plot will be a mix of a relationship gone bad and the breakup that follows it

·      Pre - Pitch presentation

o   Made as outline for pitch video

·      Mood boarded outfits

o   Looked at multiple different bands and is linked on blog

o   Found genre specific conventions of style – oversized clothing with a range of styles within the band, mostly dark styles- blacks and brown

o   Know costumes and outfits for band from this

o   Ties to our genre specific research

·      Started Genre specific convention research

·      Finished casting

·      First shoot/sample scene to be completed today

Podcast 2: Pitch and presentation

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Here we have part 2 of our journey of making a music video. In this one we talked about:

• Almost finished General Convention research - just minor improvements left
• Pitch - location scouting, figured out influences, plot
• Starting genre research
• Still need to figure out costumes for characters and band members 

PODCAST 1: Welcome to our Podcast

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Above we have a podcast which will track our journey as we embark on this adventure of creating music video.

• This podcast will document our progress through this years coursework
• Locked by welshly arms
• names for label , CA
• Social media: Fr13tag media on FB, Exposition records on twitter and Welshly arms on IG 
• Convention research for each convention, vodcast summaries, blog posts and how they would influence us
• Currently working on pitch