Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Thursday, January 17, 2019

INDUSTRY: What is indie and how does it work?

What is Indie?


Indie rock is a genre of rock music that originated in the United Kingdom in the 1970s. Originally used to describe independent record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock.

Origins:


"Indie" was the term used to describe the music produced by punk rock labels. The Buzzcocks revolutionised the music industry by producing their record independently. 

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The BBC documentary Music for Misfits: The Story of Indie pinpoints the birth of indie as the 1977 self-publication of the Spiral Scratch EP by Buzzcocks. Although Buzzcocks are often classified as a punk band, it has been argued that the publication of Spiral Scratch independently of a major label led to the coining of the name "indie."

Commercial Breakthrough:


The Smith's, an indie rock band active during the 80's are credited as being one of the most important bands to come through the British indie scene. They paved the way for bands such as Oasis, the libertines and Arctic Monkeys.

The Stone Roses are an English rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s. The band's most successful line-up consists of vocalist Ian Brown, guitarist John Squire, bassist Gary "Mani" Mounfield, and drummer Alan "Reni" Wren. The band released their debut album, The Stone Roses, in 1989. The album was a breakthrough success for the band and garnered critical acclaim, with many critics regarding it as one of the greatest British albums ever recorded. A chart battle between Blur and Oasis dubbed "The Battle of Britpop" brought Britpop to the forefront of the British press in 1995.


The 1990's brought major changes to the indie rock scene. Bands such as Oasis and Blur broke into the main stream, away from the small-scale and political elements of the 80's indie scene.


Decline and rebirth in indie Music:


In 1996 Oasis played in a two night set too a combine audience of 250,000 people and was credited at that time as the last great Britpop performance as nothing after that would match the scale. With Oasis's third album "Be here by now," initially receiving positive reviews and selling strongly it started ti subject itself to string criticism, as the genre and movement started to slow down and falter many bands started breaking up. Then along with the success of pop groups such as the Spice Girls it was seen as if they had "snatched the spirit if the age of those responsible for Britpop."

The revival of Indie Music is credited mostly to  The Libertines, the libertines were a British rock band, formed in London in 1997 by frontmen Carl BarĂ¢t (vocals/guitar) and Pete Doherty (vocals/guitar). The band, centred on the song writing partnership of Barat and Doherty, also included John Hassall (bass) and Gary Powell (drums) for most of its recording career. The band was part of the indie rock revival and spearheaded the movement in the UK. The band were seen as saving Indie Rock and bringing it back to the attention of the media with often controversial circumstances such as Doherty’s drug abuse and there famous Guerilla gigs were they would invite fans around to there flat to play intimate gigs. The band gained some notoriety in the early 2000s. Although their mainstream success was initially limited, their profile soon grew, culminating in a No. 2 single and No. 1 album on the UK Charts. In December 2004, their self-titled second album was voted the second best album of the year by NME magazine.

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Now more recently the Arctic Monkeys are regarded as one of the most prominent bands to be part of the Indie Rock revival in the UK, after achieving commercial success and spawning two number one singles with their debut album and reached the status of being one of the biggest bands in the world having headlined Glastonbury and having multiple best selling albums across the world.

Distribution / self - distribution:


Traditionally, distributors got records into stores and labels got people to go buy them (through promotion). Along the way, each of these middlemen took a percentage of the revenue.
This system still exists today. At least to some extent but the role of distributors and record labels has changed dramatically. Not to mention the changes the internet has brought in the way people consume music. People spend more time online, and less money on physical music.

The change initially stemmed from indie music, in which indie artists (independent,) would produce there music without a label and produce the record themselves, one of the earliest examples and credited for the initial change was the punk band, then coined indie, The Buzzcocks. 

However more recently, the production of music independently has become much easier due to digitisation. Anyone can record and release their own music without the need for a record label. 
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Whilst the production and release of music has been made much easier to be done independently due to the digitisation and introduction of online music streaming platforms such as Spotify, Apple Music and Youtube, the monetisation of albums and music took a great hit. 



















Friday, January 11, 2019

Media Appearances:

Welshly Arms, being a small yet upcoming band have very few media appearances and those they do have are mostly on minor indie radio stations or small channels. However, that being said, they have featured on billboard magazine a couple times, most recently for their newest release, "Learn to let go"
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Billboard magazine's post on Welshly Arms's new track
"Learn to Let Go"
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They even did a facebook live stream on billboards facebook channel:
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Screenshot of live stream

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It is not unusual for a band like welshly arms, of their size and being indie to not be covered largely by the media as they are not "mainstream," and currently have a more niche appeal and smaller following.


Most of the appearances tend to be small local shows such as those below:
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Interview with welshly arms
on ALT 92.9 a local alternative radio in Boston
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This is from an interview called "The lounge" in
 which Welshly arms did a Q&A after a show
on 101WKQX
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Images from The Lounge Interview
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Saturday, September 1, 2018

VID ANALYSIS: Guns N' Roses - November Rain

Director(s): Andy Morahan
Act: Guns N' Roses
Genre: Hard Rock - Symphonic Rock
Track: November Rain
Released: 1992

The narrative of the music video is linear it opens with Axl alone in a dim-lit bedroom swallowing a handful of pills and progresses through 2 paths, the first the "lost love" story and the other the performance. The "lost-love" is about Axl rose marrying his girlfriend however by the end of the video we see his bride in a open coffin at her funeral.
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Andrew Goodwin: The 6 defining features of a music video

November rain features a lot of Andrew Goodwin 6 features:

Firstly, the video demonstrates the genre characteristic for hard rock of having a performance on stage. This is done using a variety of techniques, there are many panning/ moving shots from the point of the crowd, shots behind the band looking over at the instruments, close-ups of band members and my favourite shot which is of slash in the desert outside the church playing guitar shot from a helicopter which sweeps in front of him blowing all the sand into shot.
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Slash in desert playing guitar
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There is a relationship between the music and the visuals, for example, at the beginning of the song, the music is softer, more calm, the imagery reflects this, the stage is very dark with the band barely visible, however, when the song progresses and becomes more uplifting the stage brightens up and there are many more stage lights. 


Stage during slower section
Stage during upbeat section
Also, there are many close-ups of the artists, not only on stage but also through the wedding etc.

Lastly, the intertextuality of the video linked to two other Guns videos, estranged and don't cry, is possible, all three videos follow similar plots and production style.

Tuesday, August 28, 2018

Andrew Goodwin: The 6 defining features of a music video

1. The music video demonstrates the characteristic of the genre, e.g, dance routines for bands, stage performances for metal and aspiration for hip-hop

2. There is a relationship between lyrics and visuals

3. There is a relationship between music and visuals

4. Lots of close ups of the artist due to demands from record labels that need the band shown

5. References to the notion of looking: Band can be seen on TV, in mirrors, screens within screens etc.

6. Intertextual references to films, TV, other music videos, culture

Wednesday, August 15, 2018

Music videos for analysis:

Note: Some of the listed videos and music is 'explicit' and some contain strong language

Below are the 10 videos from a variety of genres that I will research the common conventions of


  1. Childish Gambino - This is America 
  2. November Rain - Guns N' Roses
  3. Love will tear us apart - Joy Division
  4. Can I play with madness - Iron Maiden
  5. Thriller - Micheal Jackson
  6. Say something - Justin Timberlake
  7. Fell in love with a girl - The White Stripes
  8. All the Stars - Kendrick Lamar, SZA
  9. Psycho - Post Malone
  10. Goosebumps - Travis Scott 
Embedded playlist:
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