Showing posts with label indie. Show all posts
Showing posts with label indie. Show all posts

Thursday, January 17, 2019

INDUSTRY: What is indie and how does it work?

What is Indie?


Indie rock is a genre of rock music that originated in the United Kingdom in the 1970s. Originally used to describe independent record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock.

Origins:


"Indie" was the term used to describe the music produced by punk rock labels. The Buzzcocks revolutionised the music industry by producing their record independently. 

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The BBC documentary Music for Misfits: The Story of Indie pinpoints the birth of indie as the 1977 self-publication of the Spiral Scratch EP by Buzzcocks. Although Buzzcocks are often classified as a punk band, it has been argued that the publication of Spiral Scratch independently of a major label led to the coining of the name "indie."

Commercial Breakthrough:


The Smith's, an indie rock band active during the 80's are credited as being one of the most important bands to come through the British indie scene. They paved the way for bands such as Oasis, the libertines and Arctic Monkeys.

The Stone Roses are an English rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s. The band's most successful line-up consists of vocalist Ian Brown, guitarist John Squire, bassist Gary "Mani" Mounfield, and drummer Alan "Reni" Wren. The band released their debut album, The Stone Roses, in 1989. The album was a breakthrough success for the band and garnered critical acclaim, with many critics regarding it as one of the greatest British albums ever recorded. A chart battle between Blur and Oasis dubbed "The Battle of Britpop" brought Britpop to the forefront of the British press in 1995.


The 1990's brought major changes to the indie rock scene. Bands such as Oasis and Blur broke into the main stream, away from the small-scale and political elements of the 80's indie scene.


Decline and rebirth in indie Music:


In 1996 Oasis played in a two night set too a combine audience of 250,000 people and was credited at that time as the last great Britpop performance as nothing after that would match the scale. With Oasis's third album "Be here by now," initially receiving positive reviews and selling strongly it started ti subject itself to string criticism, as the genre and movement started to slow down and falter many bands started breaking up. Then along with the success of pop groups such as the Spice Girls it was seen as if they had "snatched the spirit if the age of those responsible for Britpop."

The revival of Indie Music is credited mostly to  The Libertines, the libertines were a British rock band, formed in London in 1997 by frontmen Carl BarĂ¢t (vocals/guitar) and Pete Doherty (vocals/guitar). The band, centred on the song writing partnership of Barat and Doherty, also included John Hassall (bass) and Gary Powell (drums) for most of its recording career. The band was part of the indie rock revival and spearheaded the movement in the UK. The band were seen as saving Indie Rock and bringing it back to the attention of the media with often controversial circumstances such as Doherty’s drug abuse and there famous Guerilla gigs were they would invite fans around to there flat to play intimate gigs. The band gained some notoriety in the early 2000s. Although their mainstream success was initially limited, their profile soon grew, culminating in a No. 2 single and No. 1 album on the UK Charts. In December 2004, their self-titled second album was voted the second best album of the year by NME magazine.

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Now more recently the Arctic Monkeys are regarded as one of the most prominent bands to be part of the Indie Rock revival in the UK, after achieving commercial success and spawning two number one singles with their debut album and reached the status of being one of the biggest bands in the world having headlined Glastonbury and having multiple best selling albums across the world.

Distribution / self - distribution:


Traditionally, distributors got records into stores and labels got people to go buy them (through promotion). Along the way, each of these middlemen took a percentage of the revenue.
This system still exists today. At least to some extent but the role of distributors and record labels has changed dramatically. Not to mention the changes the internet has brought in the way people consume music. People spend more time online, and less money on physical music.

The change initially stemmed from indie music, in which indie artists (independent,) would produce there music without a label and produce the record themselves, one of the earliest examples and credited for the initial change was the punk band, then coined indie, The Buzzcocks. 

However more recently, the production of music independently has become much easier due to digitisation. Anyone can record and release their own music without the need for a record label. 
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Whilst the production and release of music has been made much easier to be done independently due to the digitisation and introduction of online music streaming platforms such as Spotify, Apple Music and Youtube, the monetisation of albums and music took a great hit. 



















Friday, November 9, 2018

CS GENRE CONVENTIONS: Specific Characteristics

Possible Influences:
  • Black and white in some of the shots
  • Low key lighting/ naturalistic lighting
  • Follow the typical Indie costume for the band 
  • Have the performance reflect the Indie attitude with some members
  • The narrative to be non linear/ abstract 

Performance


Playlist we put together with Indie/Alt Rock
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The performance of a music video in the Indie genre is quite unique. Above is a playlist with all the music videos we have analysed. The most common is to have performance with the whole band and sometimes split up the band.

Black and White
This was a widely used convention when Indie was an emerging genre. As Indie is seen as quite sinister and dark at times black and white or monochrome footage would fit perfectly with the theme these bands where trying to create for the audience to interpret. Below are a few examples:
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Joy Division - Atmosphere 
Oasis - Wonderwall
The Cranberries -  Zombie

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The black and white footage is also an easy trick with low key lighting. Low key lighting is also commonly used as it brings out a more naturalistic look to the performers and doesn't glamorize the band in any way. This is the opposite of high key lighting used to glamorize in pop music videos.  The music videos aren't always black and white as seen with a couple of examples below:
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BUZZCOCKS - Ever Fallen in Love
PIXIES - Bagboy
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It could also be argued that the monochrome footage is to reflect upon the silent cinema era of the early 20's where it was only black and white. Indie stands for independent and this means there can be quite a lot of abstract meanings and reflecting on what once used to be modern. This is also seen with the record player in Oasis - Wonderwall. The record player was out of date and seen as old fashioned when this music video was made in 1995. This could link into the Stuart Hall's Preferred Reading where everyone has their own readings of a text and some will understand the intertextuality or the themes being produced whereas someone else will understand the text in another way. Nowadays, the record player seems to be the new 'hip' way to listen to music as it has made a huge comeback!
Oasis - Wonderwall (Record Player) 
Costume

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Moodboard made by JC
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As seen with this moodboard created by James, the Indie costume is quite distinctive.
The Verve - Bitter Sweet Symphony

 Here the costume is quite clearly:

  • Dark
  • Conservative
  • Messy Hair 
  • Leather Jacket
  • Black trousers
  • Dark Blue shirt (connotes seriousness)
  • Black heavy boots
Another example of this is:
The Jesus and Mary Chain - Just Like Honey
 The costume here is:

  • Dark
  • Conservative
  • All of the band members have messy hair
  • Black t - shirt on lead singer
  • Leather jacket on bass guitarist 
  • All have black trousers/jeans 
  • Black boots/ black sneakers
There is a noticeable trend in the costume for Indie. Generally quite dark clothing and more conservative than other genres such as Pop. The lead singer is also predominately a tall white skinny male.

Attitude:
There is an emphasis on the performance and how the instruments are played in Indie music videos. This is due to the audience wanting to see if the band can actually play these instruments as that is what can separate the good from the greats.
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The Jesus And Mary Chain - April Skies (Official Video)

The Jesus and the Mary Chain - April Skies
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  • Shoegazing common for the guitarist
    • where he looks at the floor
  • Singer and guitarist are the more energetic part of the band 
    • Show their meaning and emotion through expressing the lyrics
  • Drummer also expresses beats 
  • Generally the attitude used to be more moody and gothic/punk
    • Has moved more towards a pop like attitude in recent years with band members showing more enthusiasm and emotion. 

Narrative
Even though most of the music videos contain most performance footage there is still some narrative in Indie/ Alt Rock music videos. 
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Clothing: 
The clothing is similar to the performance but can be a bit more quirky. There is not much focus on glamour as this genre comes from punk and the lyrics have quite deep meanings. One of  Goodwin's theories of the lyrics and narrative linking also have an aspect in this. As seen with the example of Pixies - Bagboy the proppian archetype of the central protagonist is a teenage boy who has no glamour with a messy haircut and is wearing generally dull/dark clothes. 

Location/Setting:
Same as performance. In a rundown area or an area that is seen as more gloomy than others so and abandoned house, graveyard, underground carpark etc. It is also important that there is low key lighting as this helped generating the sinister mood as well as avoids glamorizing the characters. 
This is Arctic Monkeys When The Sun Goes Down. Notice how the area looks quite run down and again just in general not a very glamorous setting. Note how the costume is also quite conservative and dark in general. 

Props:
There are no specific props which are used in narrative as a common theme throughout the genre. However it can be a quirky item such as a mask or a colourful aspect of some sort but again in a quirky and sometimes sinister/moody way.
Nothing But Thieves - Sorry
PIXIES - Bagboy

Makeup: 
As with the other aspects of the narrative, the genre is not about glamour. Makeup can be quite limiting and in some cases there is none. However some females can have makeup such as purple lipstick and dark eyeliner to refuse and block out the stereotyping and male gaze of red lipstick and glamorous make up. There are some cases where there is makeup which glamorizes the female however this is rarely the case with the Indie/ Alt rock genre. 
Conservative, Not much make up, no glamour
Male gaze, glamorous, red lipstick 

Thursday, November 8, 2018

Indie genre style MOODBOARD for pitch:

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Mood-board made for the pitch presentation, shows the different styles of the bands and similarities between there clothing choice and styles

CS Indie Archetypes

Some of the archetypes we looked at:
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Beggars Group:
https://en.wikipedia.org/wiki/Beggars_Group

Pixies:
The godfathers of Indie

Joy division:
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  • Sinister, deep, dark, serious, somber 
  • Black and white 
  • Auteur Anton Corbijn
  • Quirky  video 
  • Perhaps longer takes than pop or dance
  • Colour correction (post apocalyptic) 
  • Abandoned building/ warehouse (JoyDiv)
  • Performance footage gives credibility for the band members (musical ability from performance footage) 
    • This trend is dying down to budgets in music videos falling 
      • Just makes everything quicker and cheaper
    • John McMuria's research highlights the big 3 conglomerates still dominate media outlets like YouTube 
      • Anita Enlberse found the same
Jesus and Mary Chain:
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  • Colour correction
  • Run down area
  • Performance (shoegaze very common performance act (looking down at feet)) 
  • Over exposed shots every now and then
  • Low key lighting
  • Layering 
Layering
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Overexposure 
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Shoegazing
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The Cure (Goth + Indie)
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  • Over exposure 
  • Black and white 
  • Layering
  • Run down area 
  • Dark sinister
  • Low key lighting

Sisters of Mercy 
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  • Dark, sinister
  • Run down area
  • Layering 
  • Low key lighting
Glamour and male gaze with lips, the deconstruction of glamour with the yellow eyeshadow 
The Smiths 
  • Indie has always been seen as accepting and open
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BUZZCOCKS - Ever Fallen In Love
  • Considered first ever Indie track 
  • John Peel played on Radio One 
  • Helped invent concept of Indie
  • Not reliant on record label
Artic Monkeys 
  • Skinny white males 
  •  Hair is a bit short but messy 
  • Low key lighting
  • Dark clothing
  • Grim mise- en - scene
  • Social realist like 
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Bobby Gillespie has a very Indie look in Jesus and Mary Chain swell as Primal scream 
also:
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Very Indie look 
  • Dark sinister
  • Messy hair
  • Skinny Male
  • Downwards looking
  • Leather jacket/dark clothing
Oasis
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  • Black and white
  • Run down area
  • shoe-gazing
  • emphasis on performance
  • dark clothing
  • sinister look 
  • messy hair 
  • serious tone
  • skinny white male