Tuesday, September 11, 2018

GEN CONVENTIONS 7: Alt vids

It is becoming more common to have alternative videos to one track created by the artist. The most common is having a lyric video and a music video. The track that will be analysed is Marshmallow - Friends.  

This video is the main official video, it was posted to the main channel of Marshmallow, it has about 350 million views 
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This second video is also an official video but it was posted to Anne-marie's official page, she's the featured artist, the video is also titled as the alternate video, it has just under 100 million views
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This video, again is a official video posted to Marshmallows official account, this is the smallest video of the 4 reaching only about 17 million views
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Lastly is the lyric video, this falls just short of being the most viewed video of the 4 with 340million views, about 8 million less then the official video.
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2 comments:

  1. Lots and lots of v specific examples, but you still haven’t covered all the examples I gave you in the guide post (eg teaser, tour launch/gig promo, unwrapping). We’ve looked at how Evie successfully created alt vids such as unwrapping, also useful for Eval + exam, make sure you don’t ignore these. You’ll benefit too from looking at the MLang section in the exam pack which includes a section discussing the issues of talking about ‘the’ video. Did I miss Velouria (Pixies) in there? The archetype of the 1-take vid!

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  2. SS' lateness with this explains why, but JC/CS are missing most of the joint post, including vodcast. As discussed, try for a more energetic vocal delivery! The vodcast provides more good examples + fairly slick presentation...but still some key types haven't yet been covered ---- see the list I provided, hyperlinks and all!!! (http://musividz.blogspot.com/2018/06/conventions-research-blogging-in-10.html)

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