Twenty One Pilots:
The whole promo package is linking the website, music video and album cover (rarely all three will be clearly linked but commonly at least 2 are linked). Twenty One Pilots have clearly linked all three with their latest release Trench.
The album cover, website background and multiple of the videos for the songs all feature a vulture, also, this color of yellow ties all pieces of promo together, the costumes in every video are the same with the yellow crosses on them and the website and covers main themes are around yellow.
The website and album cover contain an identical background, this is obviously done on purpose to tie everything together and create continuity through the work
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The album cover, website background and multiple of the videos for the songs all feature a vulture, also, this color of yellow ties all pieces of promo together, the costumes in every video are the same with the yellow crosses on them and the website and covers main themes are around yellow.
The website and album cover contain an identical background, this is obviously done on purpose to tie everything together and create continuity through the work
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| Website |
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| Album cover shown on website |
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The music videos from the album have some obvious links to the album, for example the costumes with the yellow, but throughout all the videos are more subtle hints towards the work, for example, the vulture that can be seen below, although shown multiple times is never on screen for more then a second. There are many small "Easter eggs" such as this throughout the videos which not only aid in promotion but keep audiences engaged with their work.
The music videos from the album have some obvious links to the album, for example the costumes with the yellow, but throughout all the videos are more subtle hints towards the work, for example, the vulture that can be seen below, although shown multiple times is never on screen for more then a second. There are many small "Easter eggs" such as this throughout the videos which not only aid in promotion but keep audiences engaged with their work.
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| Vulture shown in music video |
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| Music video - costumes with yellow cross |
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Good - you've each found + illustrated clear examples of tight branding across the 3, but also noted that this isn't always the way its done! These will be very useful for the Eval Q.
ReplyDeleteNeeds a short vodcast (+JC/CS need to copy the complete post)