VID ANALYSIS CONVENTIONS: 1D - History

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Semiotics of the first shot

• Opening shots fades in from black
• Group Shot
• Monochrome
• Black and white
• Slow-Mo
• (Medium) Long Shot
• Neutral/ Mid angle (Eye-line)
• X-Factor stage - screen behind
• Deep field of focus (Everything in focus)
• Exposition is anchored
• Rule of Thirds - stood centrally in composition

Semiotics of second shot:

• Close-Up
• Monochrome
• Rule of thirds
• Shallow field of focus
• So background doesn't interfere with close-ups
• Carole Vernallise - music videos are elliptical - not narrative
• Missing bits of information

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Semiotics of shot:

• Extreme long shot (members at back), long shot (middle guy) and medium shot (Front man)
• Shot 1, all stood together, arms together - now all separated, looking in different directions
• Rule of thirds 
• Variation of placement
• Color
• Lack of slow-mo
• Run down - damp, warehouse wall
• Not normal for boy band video
• Tattoos, change in clothing, different styles
• No longer desexualised - grown up, demographic has aswell

Pace:

• 6 shots in first 8 seconds
• Short takes
• First shots are done to clap
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Sound:

• Diegetic sound of crowd
• Not uncommon in music videos
• Da Funk - daft punk
• Depeche mode - its no good