Big Shaq - Mans Not Hot
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Social media has a huge influence over the popularity and success of a track/ music video. A brilliant example of this is Big Shaq - Mans Not Hot. This was a hugely viral hit back in 2017 in which Micheal Dappah, an English actor made a skit on Radio 1 as one of his characters (big shaq) which quickly went international bringing in millions of views.
Micheal Dappah saw the opportunity social media brought him when the skit went viral and proceeded to create a full music video boosted by his recent success and current status. This video ended up getting over 300 million views.
This is the google trend for Big Shaq, as you can see there is a huge spike where his career quickly boomed.
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Social media has a huge influence over the popularity and success of a track/ music video. A brilliant example of this is Big Shaq - Mans Not Hot. This was a hugely viral hit back in 2017 in which Micheal Dappah, an English actor made a skit on Radio 1 as one of his characters (big shaq) which quickly went international bringing in millions of views.
Micheal Dappah saw the opportunity social media brought him when the skit went viral and proceeded to create a full music video boosted by his recent success and current status. This video ended up getting over 300 million views.
This is the google trend for Big Shaq, as you can see there is a huge spike where his career quickly boomed.
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Instagram:
Social medias such as instagram play as massive role of the promotion of music videos for artist, it is a way of artists showing people there work and communicating with there audience to create a community of fans.
This is Michael dappahs instagram, he has about 1.5million followers and uses the platform to promote his content and stay as relevant as he can
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This is an example of him telling people about his music video, thanking them and telling them to go watch it and support him
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This is another example of him interacting with his fans, he's thanking them for their support, this helps to create a community and fan base for him.
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This is a post about Big Shaqs success from the viewpoint of his record company:
Link to page
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This is a post about Big Shaqs success from the viewpoint of his record company:
Link to page
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This is the weakest general conventions area so far (from 1-8). You’ve all picked out useful examples (SS you could add more specific analysis), but some big gaps here. Your posts are synched yet, and no vodcast.
ReplyDelete- Consideration of monetising (why are artists/record labels so annoyed with YouTube especially?)
- The range of online platforms beyond Spotify
- The self-distribution option
- The dominance of the big 3 put into perspective
- The common practice of Indie acts having big 3 distribution
- fan takeovers of social, as with D Mode (http://musividz.blogspot.com/2017/02/ugc-depeche-mode-fan-takeover-facebook.html)
- the BBFC issue (if not addressed in REPRESENTATION)