Q1b: How do your products REPRESENT social groups or issues?
We researched representations thoroughly through out our coursework as it is vital to understand the theory behind it and to transfer it to the music video/promo package as it is very important to engage with the audience.
(JC) VODCAST on Representations
A vodcast done on the representations we used in our music video and where we got the inspiration from.
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(CS) Representations Of Each Character
The post below highlights how we represented each character and why.
Narrative:
Male Antagonist:
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Female Protagonist:
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Performance:
Lead Singer:
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Guitarist:
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Drummer:
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Bassist:
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Keyboard:
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We researched representations thoroughly through out our coursework as it is vital to understand the theory behind it and to transfer it to the music video/promo package as it is very important to engage with the audience.
(JC) VODCAST on Representations
A vodcast done on the representations we used in our music video and where we got the inspiration from.
...
...
(CS) Representations Of Each Character
The post below highlights how we represented each character and why.
Narrative:
Male Antagonist:
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- Seen as the antagonist
- Has short, hair, not too skinny and has casual dress wear
- meets all the normative representations of a boy/ young adult
- Ginger hair can link to vulnerable/ more prone to bullying
- works well with the argument scene, women overpowering the man
- Uses and gratifications, younger audiences can relate to the young adult
Female Protagonist:
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- Generally conservative with a few shots showing minimal bust
- has leather jacket to signify rebellious
- Not a scream queen type character, but not totally innocent either (final girl)
- minimal male gaze, but still one or two shots with some
- long black hair and glasses stereo typically connotes intelligence
- Overpowers the male and challenges the normative stereotype of females being under male dominance
Performance:
Lead Singer:
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- Black shirt with black trousers to signify smart casual, but still sticking very much to the Indie look/feel
- Very flamboyant and more energetic of the band as the lead singer
- Hair is a bit messy and down again to connote a more rough/rebellious lifestyle
- Quirky costume in snowy scenes as well to further emphasis attitude and add Indie quirkyness to band, something to distinguish them
Guitarist:
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- T-shirt to show off more muscular arms + tattoos
- Messy hair like lead singer and ripped jeans connote rebellious and Indie
- Black guitar as well to fit in with the costume and further add to Alt-rock/Indie stereotype
- Attitude is also more energetic than the rest of band apart from singer
Drummer:
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- Laid back attitude
- Over sized t - shirt to show off tattoos and to have more movement with the drums
- Very conservative in the background look, doesn't want to be in front
- Mix of ethnicity compared to other members of band as Indie is a culture very accepting of all people
Bassist:
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- Dark lipstick to contrast the opened up top
- Saying no to stereotypes and male gaze
- Metal choker and timberland boots also further emphasizes this point
- Shows a bit of bust so more pop style than Indie, but as with the lipstick its signifying that she is control of her clothing with a post feminist stance.
- Colour of bass guitar having a bit more colour pop as to contrast the band and her style for added quirkyness
- Mixed gender as well with short hair, linking to the LGTBQ community
- Attitude is relaxed as bass player doesn't have too much action in the song, just sets the rhythm
- stereo typically bass players are also more relaxed
Keyboard:
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- Very conservative top but it is contrasted by her skirt and her heels + the red lipstick
- Showing stereotypes of females with a bit of male gaze for the legs including heels
- Contertypes as well by having the very conservative black top
- More makeup on face compared to other band members, but done in a subtle way not too much glam to stick to the Indie look
- Keyboard attitude also relaxed as just like bass player she is setting the rhythm and is more of a background player than upfront
A vodcast taken from the early general conventions research post to summarize some of the research and points taken across and how we might have implemented them into our video
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