1. The music video demonstrates the characteristic of the genre, e.g, dance routines for bands, stage performances for metal and aspiration for hip-hop
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4. Lots of close ups of the artist due to demands from record labels that need the band shown
5. References to the notion of looking: Band can be seen on TV, in mirrors, screens within screens etc.
6. Intertextual references to films, TV, other music videos, culture
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