Full ROUGH CUT 1:

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Above is the first full rough cut with the narrative and performance combined.

There are no visual effects as of yet but these will be improved.

Edited by CS

What needs to be changed:

• Colour correction on a few clips
• 1:00 - 1:09 the background two performers arent playing 
• shot at 1:21 is too quick
• 1:50 odd framing with a tree in top left
• 1:51 CU of push
• Clip at 2:02 needs to be replaced
• Stabilization in a few shaky clips
• Maybe add some greenscreen effect at 3:20
• Have some greenscreen footage added in narrative in some places
• Reshoot graveyard scene
• Avoid shooting the text on them

EVAL Q4 - Technologies planning

Ideas for creative approach:

• Whats in my bag
• Explains the items that are in bag - the tech used in production
• Macbook
• Software 
• Final cut pro X
• Blogger
• Teams
• Audience Feedback 
• Premiere Pro 
• Photoshop
• Lightroom
• Soundcloud
• Youtube
• Audacity
• Recordings for Vodcasts
• Facebook
• Instagram 
• twitter
• Hardrive
• Both a USB-C and Lightening bolt connection
• Dongle 
• SD card
• HDMI connection 
• Headphones
• Editing 
• gloves
• Cold shoots
• Camera
• Large and small camera
• SD cards
• Kept in wallet
• Multiple 
• Lots of cameras for different angles
• Spare batteries 
• Camera
• Long days of shooting
• cables
• Charging phones
• Cameras 
• Connecting cameras to different devices
• Laptops
• Microphones
• Phone
• On the go filming 
• Location Scouting
• Recordings for Vodcast
• USB port expander
• Plugging in extra devices to laptop
• Has 5 extra ports
• Notebook
• pens

WEBSITE: General Research/Conventions

Top Banner 

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• Average of 6 pages along the top
• Always have their own logo on the left side
• Font is similar to the logo/album cover
• Social media links on the right

Current Releases

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Pixies - Latest Podcast

Dua Lipa, homepage 

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• The homepage showing latest video/podcast
• pushing it through so it is the first thing you see
• Large font/picture to catch attention

Popups

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Dua Lipa Popup

Arctic Monkeys Latest Video instantly pops up

• Pushing a latest release
• "Enter Site" button
• Also includes social media links
• Have to click off to change, very good to grab attention

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Social Media

embedded/featured social/UGC, incl logos

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Ariana Grande Social Media Links

Sam Smith Social Media Stream

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• Can be links spread around page like Ariana Grande
• Sam Smith has a social media stream
• Newsletter
• Social media streams updates when actual social media updates

Streaming Options

streaming media options

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Video Page on Dua Lipa website

Nothing But Thieves Streaming Page

Bring Me The Horizon Streaming Page

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• Hyperlinks to all streaming sites
• Preview of tracks 
• Stream all music videos

Direct Address 

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Lady Gaga, Little Monsters

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• Artist creating a little page for fans
• Artist posting themselves as direct address
• More personal 

White Space

white space - leaving enough for uncluttered look; breaking up chunks of text with drop quotes etc

merch

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Ariana Grande Merch page

Sam Smith Homepage 

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• A lot of uncluttered space
• Place for text with merch 
• Achieves simple verisimilitude 
• Clean and simple, very user friendly

Interactive 

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Arctic Monkeys Forum

Lady Gaga, Little Monsters

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• Forums for people to talk about what they want
• Little Monsters made for the fans to interact
• Can also interact with all the streaming options mentioned before

Possible Influence
INCLUDE ALL OF THE FEATURES

AUDIENCE FEEDBACK: Narrative Rushes + Performance Rough Cut

Narrative rushes:
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Feedback:

• realistic
• Worked for the audience
• some shots were blurry
• didnt really make sense with graveyard
• liked the table scene although lighting was bad
• good continuity
• shot of TV was shaky 
• lighting was different for different shots
• last take at the end was too long and shaky 
• story makes little sense

Performance rough cut:
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Feedback:

• sometimes takes were too long 
• costume was realistic
• facepaint was weird
• different shots had different lighting 
• more enthusiasm for bassist
• ELS was cool when they switched postition
• costumes were good
• singer's singing was convincing
• liked the overlaying of the singer on top of the drumming
• some shots of the guitar solo was a bit off
• some syncing of singing shots were off

Performance Cut 1 - No VFX + Rough

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What needs to be changed:

• Colour correction on all garage scenes to adjust for lighting and camera issues
• Masking and finishing scene from 0100 to 0114
• Cleaning up takes that are slightly off beat
• Stabilisation of shaky clips
• Utilise more of footage from outdoor shoot later in video

Dark scenes black and white:
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Whole video black and white:
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SHOOT 6: Narrative

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Things to change:

• Add context to characters 
• Stabilisation of shaky footage + re-shoot scenes of TV with tripod 
• Straighten framing of TV (accidental dutch)
• Frame shots over graveyard with a high angle to avoid seeing the houses behind
• Costume
• Smarter
• Funeral-ish
• Simon
• White Shirt
• Suit trousers
• Orange trainers
• Scarf 
• Bring flowers to grave
• Take additional footage of stairs on different locations + edit so hop between each
• Edit entrance to bedroom so it is more obvious what they are about to do
• Make it more visible the push onto the bed
• Reshoot stair scene - lighting + blurry
• Reshoot kitchen
• Add kitchen clutter
• Framing
• Rule of thirds 
• More food
• Lighting
• Change outfits
• Different colors 
• Remove chairs (only 2)
• different drink to water
• Color
• Different colour jackets
• Not just black
• Argument scene
• He grabs her
• Looks ashamed 
• she leaves
• tightens i on arm grab
• Slap
• Add tightly framed close up
• Slow-mo
• More vignettes
• Some physical intimacy
• "Skin on skin" lyric
• Her checking his phone 
• Walk through park

PODCAST 8: Reflecting on journey so far

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Podcast
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Video
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• Industry Research
• What is indie + how does it work
• independant distribution 
• Not part of Big 3
• Beggars Group - Indie Conglomerate 
• Super Indie
• Distributed through big 3
• Digitisation
• Spotify, apple music, youtube 
• Disruption
• Digitisation making a large change to industry ways of practice
• Distribution
• First time in 2018 overall revenue started rising again since 1999
• Youtube
• Low ad revenue
• 2.4m streams for minimum wage in US
• Spotify
• Welshly arms
• 47 million streams
• $178,600
• Drake 
• 10 billion
• $38m 

• Audience Research
• Mood-board
• Sample scenes
• Developed Genre research
• Influences
• Triptycon - facepaint
• Welshly arms photos - costumes
• Pixies - Female Bassist
• 
  
• Website
• Social Media
• Web 2.0 - Tim O'Reilly
• David Gauntlet
• Convergence - audience + produced meet - "we media" 
• Dan Gilmor - Former Audience, passive to active
• DigiPak
• Sample cover
• Sample Scene
• Audience Feedback
• Competition
• TikTok
• Social media announcements
• Shoots
• Shoot Planning
• 2 performance shoots
• 1 narrative cancelled
• Cast change (Narrative)
• Cast change (Performance)
• Moodboards
• Location scouting
• Acting improvements
• Improved direction
• Mise - en - scene
• Shoot Planning: Performance 20th January (costume post)
• Researching through welshly arms photos
• Applied to lead singer
• Black Suit
• Influenced through other artists - simulacrum - baudrillard
• Issues on shoots:
• Weather
• Cold
• Cut shoot short
• Photos for digipak were rushed
• Enthusiasm from a member of cast
• Lighting in car park
• Low lit - camera's adjusted to lighting different 
• VFX experimentation
• LUTS + color correction 
• Editing
• Sample scenes
• Performance cuts

VIRAL: Competition Announcement

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Script 

What's up guys, its Sam from Welshly Arms and Ive got exciting news for y'all! 

We are gonna host a competition on TIK TOK where you can all enter. 

All you have to do to enter is make a TIK TOK using our song 'Locked' from our upcoming album and hashtag 'lockedonyou'. 

We will be watching all of them and the winner is gonna come up and join us and show off your rad skills whether that be drumming, strumming or singing. 

However don't be sad if you don't make 1st place because we have prizes for the top 2 runners up which is gonna be a signed copy of the limited edition digipak and for two 2 3rd places get a discount code for our merch in our store.

Social Media

Below is the hyperlink to the social medias where the competition has been posted:

Instagram

Twitter

Facebook 

CS INDUSTRY: History of digitisation and the impact

History of CD 

The digital format of a CD became public in 1980 with the first commercial CD player being created by Sony in 1982 released in Japan. The Sony CDP - 101 became available in worldwide in 1983. CD's where rising but still seen as a niche until the British rock band Dire Straits released their "Brothers in Arms" album alongside their new tour sponsored by Philips to advertise the CD format. The album was the first time a CD had outsold the vinyl format. This is seen as the album which kick started and made CD sales skyrocket. The sales quickly overtook vinyl and in 1991 overtook cassettes and became the leading form of distributing media.

Rise and Fall of CD sales

CD sales kept rising and rising with some experts claiming "indestructible industry" it rose to over 1 billion sales worldwide in early 90's all the way up to 2 billion in the mid 90's. Part of the reason for this was because people had bought 1 album on vinyl, then bought them on cassette and final bought the same album on CD. Artists and Bands had convinced many people to buy the new format as it became mainstream. The industry was booming. The big three where getting huge profits.

CD Sales from 1991 to 2015 (in millions)

There where people who predicted there would be a fall and who where developing the fully digital format know as MP3. This could be downloaded from the new world of the internet. Peer to peer file sharing became available with the launch of Napster in 1999. The online distribution method being so easy to access and free led to the first decline of CD sales. The highest selling point of this new form of distribution through Piracy was that it was free, and you could access it anywhere.The physical media format was disrupted by the digitization/convergence of the new age of Web 2.0.

The iPod

The invention of the iPod in 2001 also greatly affected the physical media sales. The sheer difference in size making this device extremely portable compared to the previous mainstream portable music player of the Sony Walkman. The iPod also had a whopping 5GB flash drive as storage which was huge compared to the other MP3 players at the time. Another major factor was the MP3 format, you didn't have to bring other physical media with you or chose which album you wanted to listen to before your commute as they where all downloaded onto the iPod. iTunes was introduced alongside the iPod which became the largest market place for digital media quickly. It was also easy to rip previous CD's and download them to your iTunes library. “Before that the MP3 was an inferior good, “Once you had the iPod, the CD was an inferior good. It could get cracked or lost, whereas MP3 files lasted.”  Quote from Stephen Witt. The impact wasn't large until smartphones where introduced in 2005 when people really began to exploit the piracy sites. The release of the iPhone was what made iTunes extremely popular.

Streaming
With the fall of CD sales and the rise of digital media through web 2.0/convergence and digitization, there was way of listening to music bound to arrive. YouTube was founded in 2005 and set the benchmark for streaming to come. Streaming was a legal and (sometimes) free way to access media and music across all devices with an internet connection. YouTube to date has over 1.5 billion registered accounts with the largest music specific paid for streaming service Spotify (launched in 2008)  having 87 million users subscribed with an estimate of 5 times more people using the free version. Streaming overtook global revenues for the first time in 2017 to become largest source of revenue for the global music industry. Streaming became the new mainstream and easiest way to listen to music still at a decent quality. 

Digipak/Monetization 

Monetizing music had already become harder due to digitization so artists and bands thought of new ways to earn money such as Merch and special editions of physical formats as seen with the Slayer example of limited edition Vinyl (as seen by the example on the left). It became more mainstream to have a promo package/digipak as it was harder to earn money from streaming. Streaming has caused controversy through low payment rates. Artists and Bands just aren't earning the same amount of money for streams than from previous singles or album sales on CD. It doesn't help that 80% of all music sales in the global industry go back to the big 3 as they are the ones profiting the most from streaming. It is calculated that Spotify (the largest paid streaming service for music) pays the artist $0.003 to $0.0084 per stream depending on a few variables. This is significantly less than what was earned before with an artist earning about $0.12 per single sale on CD's. 

Summary

The music industry boomed in the 80's and had the largest revenue with a total of over $38 billion at the end of the 20th century. A figure that is yet to be touched since. 

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Vodcast to go here

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LUT research:

During editing we have been researching LUTS to use. A LUT (Lookup Table) is essentially the modifier between two images, the original image and the displayed image.

File containing downloaded LUTS

We have lots of different LUTS to experiment with to find the perfect fit for the video and give off the right feel

Custom LUT added through effects
tab

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Some of the LUTS will not work as they amplify the wrong parts of the video's colour.
In this LUT called "Icy Blue" it amplifies the yellows from the car park floors

All the custom cuts that can be uploaded

There are about 100 different LUTS to sort through and find the perfect one that fits for the different camera angles and lighting 

Custom out can be altered

The LUTS can then be edited in FCPX, turning down the "Mix," to make the LUT less prominent

So far, this LUT, "Cine LUT 1," is the best and creates the best look for the video.

VIRAL: Our Idea

Tik Tok Competition:

• Fans post their own performance to the song "Locked" 
• 15 or so second clip
• 1st place winner gets to join band on stage
• 2nd and 3rd get signed copy of digipak

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Link to promo package

• Get the digipak as a prize 
• To film the performance, need to watch video
• Merch voucher (website) 

Existing Examples

• TBC

Theories

TBC

• Tim O'reilly 
• Gauntlet 
• Gilmore 

Timeline

Publish competition: 4th Feb 

Post Entries: 8th Feb 

Winner (response video/ social media updates): 8th Feb 

SOCIAL MEDIA: Updates

Chris did this on the Instagram

This is the story of the instagram page which is directly interactive with the audience and can have clickable links to send them to a specific page. Here we are advertising the record label that is on twitter

James did this on the Facebook

The facebook page is showing a small clip from ur rough cut hoping to receive audience feedback. The tour dates of Welshly Arms has also been posted by the creative agency Fr13tag media on their facebook page.

Simon did this on the Twitter

The record label has reposted a lyric video sneak peak from Welshly Arms on their new single alongside posting a picture from one of the shoots for the performance footage of the music video.

EVAL: List of Creative Ideas

Different ideas for evaluation Q's 
Carpool karaoke/ Peter Kay car share

• lead singer and directors

Who Wants To Be A Millionaire

• have questions about the conventions on Indie 

Audience Unboxing                                         
Advert
Author interview
News Report
Final Cut Review
Sony A58/ other tech camera review
Q&A on the streets
YouTube Tutorial
Interview with director on set

Star in a reasonably priced car.

• cut to actual track usage 
• have in car footage 

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Whats in my bag/ at shoots (with cinematographer or band)
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• macbook
• hard drive
• camera
• go pro
• sd cards
• mini tripod
• microphone
• headphones
• phone
• accessories for cameras
• debo