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- Music video is counter hegemonic
- The track is replayed twice with two distinctive narratives
- Warning before video about content
- Clash between freedom of speech and information and protecting youth
- Said by a young, school-aged female
- Possibly main demographic / primary audience
- Young voice and lip-synching from kids - uses and gratification for youth
- Could not be screened pre-watershed
- Too graphic
- Most networks won't screen at all
- Directly critical of trump
- Especially on advertisement funded channels
- Lack of promotion on main stream channels has + and -
- Has online distribution
- Youtube doesn't censor content like TV
- There is digitisation (TV to Online/ web 2.0)
- Web 2.0 - Top-down model
- Consumers can upload response - interactive convergence of media
- Watershed - time where before it is illegal to screen inappropriate material for youth
- High budget
- Special effects (CGI)
- Bullet wounds
- Facial mixing
- Wil.i.am's face appears on others
- Huge number of extras
- Large amount of verisimilitude
- Convergence of technology professional and amateur
- audience and producer
- Having a high budget is surprising due to the disruption due to digitisation. Record sales are plummeting due to decrease in sales of CD's. The disruption of CD sales is due to Youtube and other streaming services
- However it was a hugely established band not a small indie band
- Selective cutting to the beat around 504
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Focus is not on singer, focus is on the meaning (deceased person in coffin)
Frame is dominated by coffin - person singing is pushed towards the left
High angle - camera is looking down on the children, shows them as vulnerable and weak to the world
Low key lighting used (Shadow is shown) not over exposed, possibly some fill lighting but not overdone
- Possibly down to lack of television coverage, the video has a massive reduction in views compared to other videos released
- Due to video being 9:40 it requires a certain amount of time viewing the video for it to count as a watch
Representations:
- Male science teacher
- Careful to include shots of female students in lab coats
- Male P.E teacher
- Stereotype - normative representation
- Mixed gender of P.E students
- Different to what the representation would be 20 years ago
Social Realism:
- Low key lighting
- Camera shake
- Steady cam
- explores social issues
- Protagonists and antagonists in society
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