The track is replayed twice with two distinctive narratives
Warning before video about content
Clash between freedom of speech and information and protecting youth
Said by a young, school-aged female
Possibly main demographic / primary audience
Young voice and lip-synching from kids - uses and gratification for youth
Could not be screened pre-watershed
Too graphic
Most networks won't screen at all
Directly critical of trump
Especially on advertisement funded channels
Lack of promotion on main stream channels has + and -
Has online distribution
Youtube doesn't censor content like TV
There is digitisation (TV to Online/ web 2.0)
Web 2.0 - Top-down model
Consumers can upload response - interactive convergence of media
Watershed - time where before it is illegal to screen inappropriate material for youth
High budget
Special effects (CGI)
Bullet wounds
Facial mixing
Wil.i.am's face appears on others
Huge number of extras
Large amount of verisimilitude
Convergence of technology professional and amateur
audience and producer
Having a high budget is surprising due to the disruption due to digitisation. Record sales are plummeting due to decrease in sales of CD's. The disruption of CD sales is due to Youtube and other streaming services
However it was a hugely established band not a small indie band
Selective cutting to the beat around 504
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Cinematography of shot 439 and 440 -->:
Focus is not on singer, focus is on the meaning (deceased person in coffin)
Frame is dominated by coffin - person singing is pushed towards the left
High angle - camera is looking down on the children, shows them as vulnerable and weak to the world
Direct address - Singer looking directly at audience, makes the emotions more personal - seems like she's looking for help
Low key lighting used (Shadow is shown) not over exposed, possibly some fill lighting but not overdone
Video is done for a specific cause, website and charity
Possibly down to lack of television coverage, the video has a massive reduction in views compared to other videos released
Due to video being 9:40 it requires a certain amount of time viewing the video for it to count as a watch
Representations:
Male science teacher
Careful to include shots of female students in lab coats
Male P.E teacher
Stereotype - normative representation
Mixed gender of P.E students
Different to what the representation would be 20 years ago
Introduction to Propp Vladimir Propp was a soviet folklorist who majored in philology. His character types went unnoticed until they were translated in 1958. The characters were a breakdown of fairy tales divided from 31 sections into 7. These seven character types can also be known as archetypes. The Seven Archetypes
The Villain (antagonist) - struggles against the hero
The Donor - prepares the hero or goes the hero a magical object
The Helper - helps the hero in his journey or quest
The Hero (protagonist) - reacts to the donor, is the person who saves the day, gets prize/princess
The False Hero - takes credit for the hero's actions and tries to claim the price/princess
The Princess or Prize - the hero's journey often ends with him wedding the princess or receiving a prize
The Dispatcher - a character who takes the unknown known and tells them to the hero
Star Wars Example
The Villain - Darth vader
The Donor - Obi-Wan Kenobi
The Helper - Han Solo The Hero - Luke Skywalker False Hero - Lando
Introduction of Todorov Tzetan Todorov was a Bulgarian/French historian. He was also a philosopher, structuralist literary critic, geologist and socialist. He has written many books and essays linking to literary theory, semiotics, sociology and cultural theory. In 1996 he created the narrative structure theory. He believed that this theory could be applied to any film or media text with a narrative structure. 5 Stages of Theory
A state of equilibrium - This means everything is happening as it should
A disruption of the equilibrium - This disruption can happen throughout the film
A recognition by the characters that a disruption has occurred
